WHY ySTART?

The adolescent brain is programmed for risk-taking and denial. Complicating matters, young people are vulnerable to the powerful, constant influence of their peers and the media.

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It's positively habit forming!

Kids experience behavior modification using the PreventPak as a realistic stimulus. They come to associate a pack of cigarettes and peer pressure with their new-found confidence in saying "no." After going through this multi-sensory experience, they will be better able to make healthy choices and stay tobacco free. ySTART promotes good habits for life.

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Who are we and why do we care?

Realityworks helps people make healthy life choices through true-to-life simulations. You probably know us as the makers of "that Baby kids carry around in school." We are the creators of the world's first infant simulator, RealCare® Baby.

Learn about RealCare® Baby »

We've been combining technology with health and life skills education around the world for more than a decade. Research proves that we learn better by experiencing things for ourselves, and we want to help young people learn that it's important to live a tobacco-free life. They can gain the skills to do just that by experiencing a tobacco addiction and practicing their refusal skills using the technology in the ySTART program.

Learn about Realityworks »